Interview: Michael Rice, X-Dream maker
April 13, 2010
Michael Rice is founder and CEO of Trixter, the maker of X-Dream, the most sophisticated training bicycle we’ve ever seen.
Many a weekend warrior will know how discouraging it is to jump on your bike on a Saturday having been chained to a desk for 50-60 hours over the previous five days only to find their legs don’t want to push the pedals.
Before Michael Rice set up Trixter he worked as a Chartered Accountant in the City and then as the MD of struggling, £80m/year turnover company. He spent three years successfully turning the company back to profitability, but at the cost of his fitness and waist line. Consequently, he found himself repeatedly being wiped out by his fitter friends on their weekend rides.
He desperately wanted a means to keep in shape during the week that fitted with his office-bound lifestyle, but he couldn’t cope with the tedium of the standard exercise bikes on the market at the time. Nor, as a mountain biker, did he want to work his arms and legs separately. It took too long.








